Why can't the new Jaguar XE launch just be about a car launch.

Why can't the new Jaguar XE launch just be about a car launch.  Its been an hour of musical drama.  Still, better than a Samsung phone launch.  Maybe I'm just too much of a car geek, but all this singing and dancing is driving me nuts.
http://www.jaguar.co.uk/jaguar-range/xe.html
#feelxe   #jaguar  
http://www.jaguar.co.uk/jaguar-range/xe.html

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